Directly's Go-To-Market Assets

Built in Figma and marketed in Rollworks, ad sets were created for a variety of reasons including: general top of funnel, ABM, and retargeting. I worked side by side with Directly’s Senior Integrated Marketer to ensure that ads were on brand, impactful and produced a postive ROI. A “job jacket” template was created to expedite the design request process, while still granting flexibility to iterate. In addition pitch decks, data sheets, proposals and more were built out to further empower and enable the sales team with all of the materials they needed to be successful. The updated and elevated pitch decks were created as Google Slides templates and added to company template gallery to ensure consistency and ease for the already busy sales team.