Directly's Product Reskin

Between the old branding being interwoven throughout the product screens, the old logo, and no up-to-date demo, the sales team encountered a lot of trouble confidently selling the platform as service. The inconsistency drove a barrier in between the sales funnel stages and ultimately lead to friction and distrust. While the new branding was in full effect for marketing assets and the new website design, the platform itself had a ways to go. Covered in different shades of stale blue that contrasted the yellow logo, I audited all of the product pages and eradicated the outdated blue. With minimal budget available for product design enhancements, I was tasked with the challenge of making intentional design decisions that would make the most impact, but take the least amount of effort and time. Enhancements that were chosen included: Stretching the width of the screen size to have more breathing room, updating the branding to match the site for consistency and added trust, and add in different product states such as: error, disabled, etc. Demos were built for: the expert dashboard, RTM desktop experience, RTM mobile experience, and IVR to mobile experience.