Vendr's Go-To-Market Assets

Change is not always easy. To ensure everyone at Vendr understood the why behind the changes and the process that took place, we put extensive documentation and resources together through lunch & learns, all-hands meetings, Slack, email, Coda/Notion, and more. This added effort created a level of buy-in that communicated the new brand look and feel even further.Pitch decks, data sheets, ebooks and more were launched with the rebrand, empowering and enabling the sales team with all of the materials they needed, to be and feel successful. The updated and elevated pitch decks were created as Google Slides templates and added to company template gallery to ensure consistency and ease for the already busy sales team. Collaborating closely with the Director of Demand Generation at Vendr, I ensured that the ads were consistent with the brand, effective, and generated a positive return on investment. Different templates were created in Figma to meet various email needs, including account-based, marketing, and corporate emails, and were transformed into custom Hubspot templates.To streamline the design process for marketing materials, the request form included email-resized assets (such as hero images and blog post images) as a requirement for marketing design requests.